War has begun

I am not talking of war with guns and rockets but price war.
With the  Flipkart’s big billion day sale, it has started a price war among other e-retailers. Snapdeal and Amazon has also started the same.  Others might follow the path.

Its a win-win situation for consumers.

Future group and others are complaining that it is ill-legal. They have not done anything new, same was done by Big bazzar 12 years ago with Independence day offer. At that time other small retailers were complaining the same. But ultimately consumers benefitted. Now they are at the receiving end.
According to me it is a healthy sign and price war means benefit to consumers.

This is my personal opinion.
What do you think?

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